43 Effective Backlink Sources
As Internet marketers, we are always on the lookout for ways how to get free backlinks.
I am on the same boat and I just couldn’t get enough of these backlink sources.
I figured that I should put it in one massive resource along with an in-depth description of how to implement each backlink strategy.
Here is my list of 43 effective backlink sources.
1. Influencer Baiting
If you can only get backlinks from a handful of people, I would suggest that you go for the influencers.
Why Backlinks from Influencers are Better?
- They give more than just backlinks. They increase trust. – When your market sees that you are working closely with a major influencer, it immediately increases their trust in you.
- Their backlinks are recognized by search engines. – Also, backlinks from influencers usually have high authority. Search engines are now using this factor to rank websites.
- One link can go a long way. – Even if you only get 1 link from 1 powerful influencer, that may be enough to pull up your rankings and explode your traffic.
- You get more backlinks and traffic in the process. – Another thing that you’ll notice is that people will link to you because they saw you in the influencer’s website. This is classic influencer leverage. The best part is that you don’t need to do anything and it happens automatically.
How to Bait Influencers to Link to You
Influencers are truly valuable connections that can pull you in front of your target customers. But how do you get them to link to you?
Here is a step-by-step process.
STEP 1: Make of list of potential influencers
First, I make a list of potential influencers. I do this by noting their name, their blog or main website URL and their social media and contact information. Download the Influencer Detail spreadsheet file by clicking this link
I search for them in three ways: BuzzSumo, Keyhole and Google
If you are looking for a tool for influencer tracking, I cannot suggest a better tool than BuzzSumo.
Using it is easy. All you need to do is type in your main keyword in its search bar and click on the Amplification Tab.
Voila! It will immediately uncover some of the biggest influencers in your industry.
From here, you can visit as many influencer websites as you can and input all of their data in your spreadsheet.
The only downside is that you have to pay for it after the 14-day trial. And for $99/month, the price is pretty steep for a blogger who is just starting out. It sets a limit on searches if you are using it for free. But it is still a really good tool in uncovering influencers that you can work with.
Unlike BuzzSumo, this tool focuses more on the tweets on a certain topic. In my opinion, it can provide really good supporting information for BuzzSumo.
Using it is also very easy. Just type in your main keyword and you can wait for it to load the results.
From here, you can focus on the Most Influential section and click on their Twitter profiles to gather their websites and contact information.
If you’re not comfortable using any of the tools above, you can always use Google.
Just key in the topic that you are planning to create and you’ll uncover some of the top-ranking articles, blog posts or websites.
Usually, the people who own these sites are influencers that you can target.
For example, I tried searching for “social media list” on Google and got the following results:
This shows that Social Media Today is an influencer that I must contact if I will create an article about a social media list or anything related.
STEP 2: Look at their content
Once I found some good influencers in my industry, I usually go into their most popular content. Again, I use BuzzSumo for this job. Only this time, I focus on content research.
This usually reveals the influencer’s most shared content.
You can then log these in a spreadsheet file.
Download the Influencer Content Research spreadsheet by clicking this link
STEP 3: Create Something Better
After taking an inventory of all the influencer content, it is time to create something better.
How do you do it? Try one of these strategies:
- Double the amount of items if it is a list
- Add more detail by including images and in-depth descriptions if it is a How-To
- Create an infographic out of it
- Create an in-depth video explanation
These are the strategies that have worked for me and my clients in the past. But you can still get creative and create amazing content with your own ideas.
STEP 4: Feature them as a main resource in your post
Once you’re done with the content, you can now feature the influencer as the main resource in your post.
Resources are powerful yet so many bloggers and writers don’t do them.
It is really simple. Just add a resource box at the end of your post like what I did here
STEP 5: Reach Out to Influencers
Once you’re done with your post, share it with your target influencers. I do this by sending them a simple message either in their e-mail or in one of their social channels informing them about the post.
My e-mail usually goes like this.
TITLE: Your Post Entitled __________ is Featured on [yourwebsite].com
I just want to say that I really enjoyed reading your post entitled “_______________”
I have written an article entitled “___________________” and I featured you in it.
Keep up the good work!
In my experience, they would always be happy to link back. Some people even go to the extent of promoting your post on their social media channels and giving you lots of traffic to your post.
2. Influencer Guest Posting
In the same way, you can also get influencers to link to you by offering guest posts.
STEP 1: Look for Influencers who are Accepting Guest Posts
STEP 2: Study their Existing Content
When you found a website, hop on to Buzz Sumo to study their content in the Content Research tab.
You can use this file for analyzing influencer content.
In this file, I included columns like the title, URL, post length, comments and social shares count. This way, you can easily see the trend on which posts gets shared most in one social medium. You also get an estimate on how much traffic the content gets.
From here, you can choose the content that you can improve upon. For example, you saw a post in BuzzSumo like this.
You can then create an article that is better than that title.
For example, you can write “10 LinkedIn Hacks That Will Increase Your Website Traffic”.
You can even go all out and create an article showcasing “50+ LinkedIn Tips from Experts all over the Internet“.
The title ideas are endless.
STEP 3: E-mail the Title to the Influencer
Once you have a good view of their website and their content, it is time to e-mail them your working title. I call it a “working title” because your target influencer can still change it based on his preferences.
I like the email created by Dana Sitar in Be a Freelance Blogger and here is my version of her e-mail.
[YOURNAME] here. I’m a [YOURJOB]. You may have seen me around the [WEBSITEYOUFREQUENT] and commenting on your blog.
I know that you accept guest posts on your site, so I’m reaching out to show you a topic that would be a perfect fit to your audience.
I’m planning to write an article entitled “[Suggested Title of Article]”
Here’s a quick outline of the post to give you an idea.
I’m also sending you my blog links to give you a glimpse of how I write:
● Blog Link 1
● Blog Link 2
Backlink strategy template
Please let me know if you think the topic would be a good fit for your blog, and I’ll get right on it.
Thanks so much and I look forward to hearing from you!
STEP 4: Follow Up
Sending an e-mail doesn’t mean that you should just sit and wait. You should always follow up.
In this area, I like the idea of Venchito Tampon of SharpRocket. Here is the e-mail that he sends out to bloggers that he has contacted.
Hi [ Name ],
I haven’t heard back from you, and that tells me one of three things:
1) You’re not interested at this time, but we can work out something in the future.
2) You’re still interested, but haven’t had the time to get back to me yet.
3) You saw our content but you think it’s not fit to add to your page.
Please let me know which one it is because I’m starting to worry. If you have other reasons, please let me know so I can stop bothering you.
Thanks and looking forward to hearing from you.
I love this e-mail because it allows you to qualify your influencers if they are active or not. I also love to use it so that you don’t have to constantly contact your guest post targets.
Easy backlinks strategy
Secret Trick: You can even do this the other way around. You just write the list before you get their approval and you show it to them. You can then ask them if they want to post it on their blog or even contribute some ideas to co-author it. I love this trick because you will win even if they don’t accept your post. But that rarely happens if you have created a piece of content that is so good that it is hard to decline.
3. Influencer Lists
My third strategy for link building is not that new. In fact, it has been around for almost a decade now. Like influencer guest posting, creating influencer lists is a classic.
But this strategy works better if you have previously worked with a powerful influencer.
Let me show you how to do it.
STEP 1: Open Your Influencer List File and Choose One Influencer
A while ago, I have taught you how to uncover influencers in your niche. For this part, I always use BuzzSumo’s Amplification tab.
As you can see, I put “SEO” as the main topic and these are the results that I got.
From here, you can open your Influencer Research spreadsheet to note all of the influencers you find.
Download the Influencer Detail spreadsheet file by clicking this link
By now, you should have a list of target influencers. You should have their contact information and have a clear picture in your mind of how they create their content.
Choose one influencer that has a lot of connections. This will be your “Bridge Influencer”.
You can see their connections in three ways:
Connections in Co-Authored Content and Guest Posts
First, you can see it in their co-authored content and guest posts.
Just search for their name on Google and this will usually reveal some blog posts or guest posts that they have done in the past.
Connections in Blog Rolls
See that list at the side of your favourite blog that lists all of their “Friends”? That is a blog roll.
It is not normal for influencers to link to just about anyone. They usually just link to their connections.
Be sure to include all of their connections in your Influencer spreadsheet as you will be including them in your influencer list later on.
Connections in Blog or Name Mentions
Another way to find connections is to set up some Alerts for their brand. This can get quite expensive with paid tools like BuzzSumo and Mention so I am leaving those out. Instead, we will go with old Google Alerts.
As you can see, there is also the option of setting the alerts on an hourly, daily or weekly basis. You can also have the alerts sent to your e-mail.
You can then list all of the influencers in their circle through these alerts. Be sure to include it in your influencer file.
STEP 2: Choose a Number of Influencers Based on What You Have Uncovered
After you have done your research, you should have probably noticed that there is a trend in their niche and their content. From here, you can choose 10-20 influencers based on the list that you want to create. I notice that it should always be at least 10 so that you can make the most out of your list but it should not exceed 20 to still make the list exclusive.
STEP 3: Have an Influencer Content Inventory
For this section, you will use the Influencer Content Research spreadsheet. Now, you’ll create new tabs for each influencer so that you can take inventory of their content.
You can now use the Influencer Content Research spreadsheet for this purpose and add tabs with the same spreadsheet for each influencer. It may be a good habit to put the Influencer name on each tab.
Again, you’ll go into BuzzSumo to look for their top posts in the Content Research tab.
Be sure to list all the content that has the most shares. Around 5 for each influencer will do.
STEP 4: Create an Influencer List Article
Choose a topic based on how they create their content. If you see that most of them are writing about SEO or backlinking, write about that. If they are into small businesses, then create a list article on that.
The trick is to be creative without moving too far from the topics that the circle is interested in. For example, I have created this article “40+ Link Building Sources” in reply to the following posts:
STEP 5: Contact All the Influencers and Inform Them About Your Post
When you have published your list article, be sure to contact all the influencers in that industry to inform them about your post.
Again, I’ll be posting the e-mail that I use to inform influencers that I have featured them.
TITLE: Your Post Entitled __________ is Featured on [yourwebsite].com
I just want to say that I really enjoyed reading your post entitled “_______________”
I have written an article entitled “___________________” and I featured you in it.
Keep up the good work!
4. Trackback Searching
This is perhaps one of the oldest backlink building methods that I know. The good news is it is still working.
What is a Trackback?
I can explain what a trackback is in 3 sentences.
Mario wrote a blog post about flowers.
Chris liked his post and also wrote an article about flowers.
Chris linked back.
BOOM! That’s a trackback.
In most of today’s blogs, trackbacks happen automatically. So I don’t think that you really need to search for them. Sure, there are some blogs that display their Trackback URL. But most of the time, you can generate trackbacks by linking multiple sources in your article.
The method is quite simple.
- First, look for blogs in your niche that accepts trackbacks. You can take a look at some of your influencers in your influencer list to see if some of them accepts trackbacks (Go to Backlink Source #1 to learn how to create an influencer list). I tried searching for search queries about this but failed. It seems that trackbacks are now generated automatically. Some website owners have turned it off because of spam. So the easiest way to find them is just to be active in all the blogs in your community and take note of those blogs that have these weird links at the end of their blogpost.
- Once you have confirmed that the website does accept trackbacks, you can take a closer look at the content of the blog to find out how relevant it is to your content.
- If it is not related, skip it. I am personally not in favor of trackback spam.
- If you found an interesting article that is relevant to your blog, you can either create an entirely new article and link to it or link for a related existing article and link to it. If you create an amazing article, there’s a huge chance that you’ll get a link back. In creating articles, use the 4 concepts of improving an article: length, detail, infographic and video. This means that you should either create an article with longer length, an article that has in-depth detail or turn an article into an infographic or video.
NOTE: Website owners don’t usually put their trackback URLs to avoid spam. If you have an article that is worth linking to, don’t be afraid to e-mail the website owner. I usually e-mail them with the following message.
TITLE: Your Post Entitled __________ is Featured on [yourwebsite].com
Hi [Influencer Name],
I just want to say that I really enjoyed reading your post entitled “_______________”
I have written an article entitled “___________________” and I featured you in it.
I am wondering if you have a trackback URL. If not, that’s okay.
Keep up the good work!
Did you notice how I did not beg for their trackback URL? Instead, I asked them if they like to share it so I can properly reference them. Clearly, this is not a spamming tool. It is not a way to get thousands of backlinks in one submission. Instead, it is a tool for bloggers so that they can reference each other when they share valuable information.
5. Trackback Networking
This technique is different from the previous one in the sense that it makes use of your own trackbacks. Instead of posting trackbacks on another website, you leverage the trackbacks on your own website.
The technique is quite similar to Link Reclamation in the sense that you are getting the links that are really yours, to begin with. Here is how you do it.
STEP 1: Go to the Comments Section in your WordPress Blog
In your WordPress Dashboard, click Comments.
In the All Comment Types Drop Down Menu, choose Pings and Click Filter. This will reveal a list of your approved and unapproved trackbacks.
STEP 2: Visit Your Trackbacks and Study the Content
Now, click on your trackbacks to see which articles they are linking to. If it is a decent trackback (which means that they did not take your link just to get a trackback from you), get their contact page or contact information.
STEP 3: Ask Your Trackbacks to Link to Other Pages as Well
Find a blogpost that is related to the ones they have shared. E-mail your ‘trackbackers’ to link to that post as well.
I saw that you have put a trackback to one of my posts: [POST TITLE HERE].
Here is another post that you may be interested in.
Give me a heads up if you have had also trackbacked that post so that I can approve it.
As you can see, this leverages a current relationship that you already had. Instead of looking for people to link to your site, you look for people who already like your content and ask them to link to you.
SECRET TRICK: You can also contact your ‘trackbackers’ to link to you when you update or upgrade your content. This way, you don’t even need to ask them to link to a new piece of content. Instead, ask them to make another post linking to your newly updated content.
6. Related Posts Trackback Networking
So you learned about my first trackback trick and that is to look for blogs that accept trackbacks. You also learned about my second trackback trick and it is about leveraging your current trackbacks.
Now, you’ll learn about leveraging trackbacks on another website.
STEP 1: Search for Blogs that Accepts Trackbacks
Go back to your Influencer List and look for Influencers that accept trackbacks.
As I have said earlier, blogs that accept trackbacks is not something that you can find with some Google search query. I have tried that and I failed. Instead, you should just find them by chance or look for them in your niche circle.
STEP 2: Look for Similar Posts
Once you found some blogs that accept trackbacks, note them and look at their posts. Now it is time to match their post with yours and see if there are some similarities. You can easily search through their site by using this search query on Google:
For example, I like to know if the influencer Moz.com has written about SEO Tools. My search query will then look like this.
SEO Tools inurl:moz.com
This will uncover all the posts that they have written that has SEO tools in them. if you have written a post about SEO tools, you can then use these posts for your trackback research.
STEP 3: Visit Their Trackbacks and Ask Them to Link to Your Post
If the blog has trackbacks displayed, you can now visit their trackbacks and look for their contact page. You can then ask them to link to your post.
I saw that you have linked [Influencer] in your post entitled [Post Title].
I loved their post and have created a similar resource. It is entitled [Your Post Title].
Feel free to link to it if you want. I also accept trackbacks.
As you can see, it is just a friendly post. It is nice because you will also personally reach out to some outliers in your niche (people who are not necessarily influencers but are still active). Sure, the link may not be as valuable. But it is still a niche-related and highly relevant link.
7. Commenter Networking
This technique is built upon the Trackback Networking technique where you reach out to your current trackbacks. This offers a slight twist to that idea by also contacting your commenters.
STEP 1: Go to the Comments Section
In your WordPress Dashboard, click on Comments on the left-hand side.
Click on the All Comment Types dropdown menu and choose Comments. Click on Filter.
STEP 2: Click on the comments to see the Details
Comments will usually have some e-mail address or website that is attached to it. What you need here is the e-mail address so that you can contact them about possible linkages.
STEP 3: E-mail Them
Here is an e-mail template for contacting Commenters.
I noticed that you have commented in my post entitled [Your Post Title Here].
I really loved your insights about the topic.
Would you happen to have a related article in the works? Feel free to use my post as a resource.
Give me a heads up if your article is up. This way, I can also put you up as a resource in my future articles.
What I like about this strategy is that you can somehow give thanks to all the people that took the time to comment on your blog. You reach out to them personally and you show them that you notice them. On top of that, you also encourage them to create their own content based on their insights. This way, you get a new resource that you can build blogposts on and a friend who will link back. Win-win!
8. Related Posts Commenter Networking
This method is somewhat similar to the Related Posts Trackback Networking method. Only this time, you don’t need to search for blogs that accepts trackbacks. Instead, you can use any site that allows comments in them.
STEP 1: Look for Related Posts in Other Blogs
The first thing you have to do is to look for related posts that have comments in them. I use this Google search query to uncover them.
NOTE: You may have seen this in the Related Post Trackback Networking Method. The process is different because you will not look within the site but look for URLs that have the word “blog” in them.
For example, I input this:
SEO Tools inurl:blog
This will usually return a list of blogposts that has SEO tools in them. If I have a post about SEO Tools, I could look into the comments of these blogposts.
STEP 2: Take a Look at their Comments List
Scroll down and look at the comments in their post.
You should look into comments that have links in them. Click on the link to follow the Commenter to his or her blog. In this instance, we get to visit a Facebook account for it only allows Facebook comments.
STEP 3: Get their Contact Information
Visit their websites and get their contact information. You can get it either through their contact page or through an e-mail displayed on their site or via instant messaging on their social network account.
STEP 4: Email Them
E-mail them about your blogpost.
I saw that you have commented on [INFLUENCER POST].
I liked that post and I have created a similar resource: [YOUR POST].
Please check it out if you have time
I’ll be honest. This template will not necessarily get you links. But it can get you more comments and shares which somehow translates to better activity to your blogpost. There are times when you will be able to get a link. But most of the time, it will just be some engagement like a share, a tweet or a comment. In my point of view, that is still good.
SECRET TRICK: You can also do this the other way around. You can look for the blogposts before creating your own. This way, you already have target blogposts with comments to promote to when your own blogpost is done and you have an amazing idea for a blogpost. Win-win!
9. Resource Networking
I have lightly touched upon this topic before in my Influencer Baiting Method. But resources are not just reserved for influencers. Anyone who has helped you in creating your in-depth blogpost deserves to be recognized in your Resources section.
STEP 1: Create an Amazing Article
With an amazing article idea in mind, it is time to create your article. I would not suggest a systematic method in doing this because the process has to be creative. You must let the ideas flow but try to get ideas from as much sources as you can.
For example, this blogposts contains multiple resources.
And it is not just for the influencers that I have quoted, I have also included links to photos and e-mail templates that I have used.
The key is to create an in-depth article that is not possible to be created on your own. The ideas have to come from different websites and you’re putting them together in one article.
STEP 2: Have a Resource Box
So many bloggers are afraid of linking out to people in their network. They think that it can dilute their page rank that may be detrimental to their search engine ranking. I personally think that that’s BS. Search engines love articles that link to other articles.
You can click at the article below for proof.
This shows that having a resource box is really important.
How to Create a Resource Box
A resource box can be as simple as a small text portion of your article (like my resource section) or it can be a boxed or highlighted section in your blog.
Here are some codes to help you create your resource box.
Resource Box Type 1: Small Text
Resource Box Type 2: Highlighted Sample
Resource Box Type 3: Box Sample
You can also use these codes in highlighting sections in your article. For example, I have been using the highlighted code for some information in my blog. These are really easy to code in your posts and you don’t even need to edit the code of your website template.
STEP 3: Gather Links
The process may differ based on the topic that you’re tackling.
If you’re creating a resource article, video or infographic, you should gather similar resources.
And then, add some articles that have helped you figure things out along the way.
How to link to the pages? Use the following code.
NOTE: The key is not to rush. Always open yourself to learning. So many articles on the Internet is there to teach you certain stuff about your niche and your brand. You can always learn from them and there is nothing wrong if you want to quote them or link to them.
10. Writing Testimonials or Reviews
Did you know that you can get free links for testimonials? And I am not talking about just any type of link. I am talking about high PR and high authority links.
For example, here is a testimonial page of a popular e-mail company.
See the links in the testimonials?
You can also get these links if you do the following.
STEP 1: Look for Products That Have Testimonial Pages with Links
Like trackbacks, you will need to personally look for these links. Unfortunately, I cannot give you some search queries to find them. You have to find them yourself.
A good place to start is your current list of suppliers – these are the people that you are currently working with. First, take inventory of all the people that you are currently working with and put their details on a file.
Follow the format of the Excel file above to create your own file.
Then, look at their page and see if they have a testimonial page. Note the ones that do.
Another idea is to create a potential product or service list. In this method, you just have to look for products or services that you are interested in trying and look for their testimonial page. You can then choose to buy or try their products. Again, note the ones that have a testimonial page.
STEP 2: Create a Detailed Case Study on How their Product Worked
Once you have chosen the products that you will write a review on, you can then create a detailed case study on their product or service.
You can do this through one of the following:
- 1 A step-by-step guide with images on how to use their product with your personal experience
- 2 A narration on how the product has helped you attain the results that you want (including image or video proof) in a certain period of time (1 week, 1 month, etc.) – MOST POWERFUL
- 3 A step-by-step video on how to use their product along with your personal experience
The review must be real and must be supplemented with images. It must also be done in a certain period of time to make it believable (especially for products that generate results). It is not really that hard to do, you just need to be willing to put in the time to review their products in detail.
STEP 3: E-mail Them About Your Detailed Review
Once you have finished creating a review, you can now e-mail them about it.
Here is an e-mail template that you can use.
I’m reaching out to inform you that I have done a detailed (case study/video/guide) on your product [PRODUCT NAME].
You can see it here (PDF link/video link/blogpost link).
Keep up the good work.
While this does not guarantee that you’ll get a testimonial link, they will most likely click on your link to see what you have written about them. In most cases, they will contact you for a testimonial or ask you if they can post it in their website. With that, all you need to do is say ‘Yes’.
As you can see, the process does not stop with buying and creating a review. You will go another mile by creating a case study that will accurately display the effectiveness of their product or service.
Because you are doing this, you are making it hard for them to ignore your review. So even if they already have reviews from popular bloggers, they would be more than happy to include your review along with them.
11. Exclusive Product Access for Bloggers
Aside from providing reviews, you can also get backlinks by getting others to do reviews of your products or services.
There are two ways to do this:
I. Google Search
STEP 1: Research Bloggers in your Niche that Accepts Reviews
You can find these bloggers through Google Search.
Here are some search queries that you can use:
ProductName + review + site:wordpress.com
ProductName + ratings + site:wordpress.com
ProductName + comparison + site:wordpress.com
ProductName + price comparison + site:wordpress.com
ProductName + compare + intext:”powered by wordpress”
ProductName + review + site:blogspot.com
ProductName + ratings + site:blogspot.com
ProductName + comparison + site:blogspot.com
ProductName + price comparison + site:blogspot.com
ProductName + review + site:typepad.com
ProductName + ratings + site:typepad.com
ProductName + comparison + site:typepad.com
ProductName + price comparison + site:typepad.com
ProductName + recommended intext:”powered by typepad”
ProductName + review + site:livejournal.com
ProductName + ratings + site:livejournal.com
ProductName + comparison + site:livejournal.com
ProductName + price comparison + site:livejournal.com
STEP 2: E-mail them
Once you found a site that accepts reviews, you e-mail them with the following message.
This is [YOURNAME] from [YOURWEBSITE].com. I am a [JOB] and I cater to [TARGET MARKET]. I have been reading your blog and enjoying your posts, especially that post about [BLOGPOST TOPIC].
You see, I have created a [product/service] called [PRODUCTNAME] and I think that it would be a perfect fit to your audience.
It has the following features:
Please message me if you want a [free copy/free demo]. I would appreciate it if you can give me an honest review of the [product/service] on your blog.
II. Paid Review Websites
Another way to approach the matter is to look for blogs that do reviews on paid review websites. Out of the bunch, I specifically liked PayPerPost.
NOTE: I am not a paid advertiser of PayPerPost. I just like it out of all the other options. I know that there are other websites that links advertisers with bloggers like Sponsored Reviews and Blogsvertise. But I like PayPerPost the most.
What I love about PayPerPost is that you have complete control over the posts that you pay for. First, you can specify how many posts you want to buy. Then, you can also list the price and the anchor text. There is even the option for bloggers to include an image in the post. Then, you can restrict who can take the offer. This way, you only get posts from bloggers who have attained a certain level of PR (pagerank) or popularity. On top of that, you can also choose the niche.
NOTE: I also like a site called ReviewMe. However, I cannot seem to find it. Is is still up? Please give me a link to their site if you know it.
12. Website Link Reclamation
Another easy way to get links is through website link reclamation. This is where you search all over the Internet to look for people who have talked about you, your brand or your products and then you ask them to link back so that people can find you.
Here is how you do it.
STEP 1: Look for Mentions of Your Brand Using a Mention Tool
For this purpose, you can use one of these two tools
I know what you’re thinking. You may be thinking that I am overly pitching BuzzSumo. But I am not advertising them and I am in no way affiliated with them. It is just that the tool is so useful that it is worth mentioning.
To use it, set up an account. You can use the 14-day trial and then pay for it $99/month. It is very useful in just about all your influencer-related efforts.
Once inside, you can click on the Monitoring tab and click on Brand Mentions.
Key in your brand.
And choose how you want to receive your alerts.
And that’s it.
From here, you’ll receive an email digest on how many people have mentioned you brand and you can then contact them so that they can link to your site.
Mentions work in a similar way only that it is more focused on brand monitoring than BuzzSumo. After all, BuzzSumo is an all-around tool while Mentions is really for this purpose – finding mentions of your brand.
With this, all you need to do is choose the category.
And then input your brand name.
Then, it will track everything and alert you when someone mentioned your brand.
The only downside is that it costs $29/month and you can only get a trial version for 14 days. I think that is pretty cheap compared to BuzzSumo.
STEP 2: Contact the Websites That Mentions You
Once you know who has mentioned you, it is time to start contacting them. Here is the e-mail template that I use to contact them.
This is [YOURNAME] from [YOURWEBSITE].com. I saw that you have talked about me in this link: [URLHERE].
Thank you so much for mentioning me. Would it be okay to put a link back to my site so that people can find me when they saw your post? I would greatly appreciate it.
I love this technique because it allows you to reach out to people who already know you. Since they know you, they already know what you’re capable of and they are more than happy to link back.
13. Forum Link Reclamation
In the same way, you can also look for your brand names in forums. You can do this by searching for forum posts that mentions you from Google.
STEP 1: Look for Forums that Mentioned Your Brand
For this purpose, I use the following search query:
[BRAND NAME] + inurl:forum
[PRODUCTNAME] + inurl: forum
Aside from searching for your brand, you can also search for brand mentions within a target forum. For example, I can look for mentions of my name in the Warrior Forums. Here is the search query that I will use.
Aira Bongco + site:warriorforum.com
You can also use this query if you’re searching for your brand in other forums.
[BRAND NAME] + site:[forumname].com
[PRODUCT NAME] + site:[forumname].com
STEP 2: Register and Send a Private Message to the Member that Mentioned You
Once you found some mentions, it is time to contact the person who have mentioned you. But you can only do this via Private Message. After all, these people usually don’t have e-mails and social accounts put out there.
So what you will do is register for an account and then send a private message.
Here is how my message goes.
I saw that you have mentioned [BRAND] in your forum post. I am [YOURNAME] and I am the [OWNER/PRODUCT DEVELOPER] of [BRAND] and I want to personally thank you for mentioning our product.
Also, if it is not too much to ask, can you link that referral to [BRAND],com so that people in the forum can find our website.
Thank you so much
14. Document and PowerPoint File Link Reclamation
Aside from forums, you can also look for brand mentions in Document and Powerpoint files. It may not be that apparent compared to website mentions but it can still be very powerful in driving extra traffic to your website.
STEP 1: Search for Mentions
For this purpose, I am using search queries based on the domains of document and powerpoint sharing websites.
This the search query that I am using:
“brand name” + inurl:[doc/pptsite].com
This will usually uncover all the files inside the website that has your brand name on it. It uses quotes (“) so that Google will search for the exact phrase regardless if it has one or more words.
Here are some of the top document or presentation sharing sites that I recommend.
This tops the list in just about any document or PPT sharing list on the Internet. And it is with good reason. By far, this is the only website that I saw that is providing flipping PDF files. Not only does it look good, it also makes PDF files look professionally published.
Search Query: “brand name” + inurl:issuu.com
I included Slideshare in my list because I think that it tops the list when it comes to PPT sharing. It tops the list in terms of traffic and users and it is the perfect place to look for brand mentions in PowerPoint presentations.
Search Query: “brand name” + inurl:slideshare.net
Now that Docstoc is closed, it is time to look for an alternative. This is where Scribd enters the scene. I like Scribd because it is stable. You can upload any document without the fear of it closing down. It has been in the industry for years now.
Search Query: “brand name” + inurl:scribd.com
Another great host for documents, PowerPoint presentations and PDFs is Authorstream. I love that it has a social media option so that you can easily share your content with your followers.
Search Query: “brand name” + inurl:authorstream.com
Do you want to use the file hosting company of most of the Fortune 500 companies? Then Box is for you. It has access to over 10 million companies from all over the world giving your files an instant audience.
Search Query: “brand name” + inurl:box.com
Why only 5 sites? The other websites that offer this service is either not active or provide file storage instead of document or presentation sharing.
Also, I don’t recommend that you just go out there and look everywhere. That will take too much time. So I suggest that you cut your efforts down to the most relevant websites.
STEP 2: Contact the File Owners
This can be quite tricky especially if the file owner did not put any contact information in their files.
A workaround would be to get the name and the company of the file owner and look for him or her on Google. This will usually lead you either to their website or social profile.
Depending on the contact information that you have gathered (it can be their e-mail or their social profile), here is a message that you can send.
This is [YOURNAME] from [YOURBRAND]. I saw that you mentioned us in your document in [DOC/PPTSITE].com.
Here is the link:
I saw that you are not linking back. Can you be so kind as to link to us so that your readers can find us?
That’s it. The worst they could say is “No”. And even if they did, it doesn’t hurt to try.
15. PDF Link Reclamation
You can also find unlinked mentions in PDF files. But it will not be like the document or PowerPoint sharing method. You will also not be looking for mentions in PDF directories. If you do that, you will be searching through so many directories that you will hardly have the time to tend to your website. Instead, we’ll use a basic search.
STEP 1: Search for PDFs that are Linking to you
For this purpose, I append the filetype to the query. So instead of using inurl which I always do, I use filetype.
“brand name” + filetype:PDF
Using this, I am able to sift through all the search engine results to get PDF files that have my brand name.
For example, I searched for SEO Moz’s Brand Name and I got results like this
STEP 2: Search for the PDF creators
Once you found some PDFs that mentioned your brand, it is time to contact the PDF creators. You can do this in two ways.
- 1 Search for their Contact Information in the PDF File PDF creators usually include their name, company and website in their PDF files. If you’re lucky, they may even include their e-mail address.
- 2 Search for their Contact Information Online But if the contact information that you need is not there, you can always search for the PDF creator online.
You can search for it using the following queries:
“[PDFCREATORNAME]” + e-mail
“[PDFCREATORNAME]” + inurl:facebook.com
“[PDFCREATORNAME]” + inurl:linkedin.com
“[PDFCREATORNAME]” + inurl:twitter.com
This will usually be enough to uncover their official accounts or e-mail.
STEP 3: Contact the PDF Creators
Now that you have their details. It is time to contact them.
Here is a message that you can send to them.
NOTE: I did not say e-mail because you can also send this through private messages on Facebook, Twitter and LinkedIn.
This is [YOURNAME] from [YOURBRAND]. I saw that you mentioned us in your PDF document in URL HERE.
I saw that you are not linking back. Can you be so kind as to link to us so that your readers can find us in your PDF file?
Again, the worst they could do is say ‘No’. So you really have nothing to lose.
16. Image Link Reclamation
The method is quite simple to understand. Basically, you just look for websites that are using your image and you contact them to link to you. While you cannot do this for stock images (because you don’t own the copyright to those images), you can still do this for screenshots, photographs and self-made graphics and infographics.
STEP 1: Reverse Search your Image
It starts with searching for websites that have been using your image or at least a variation of it. A website that I use for this purpose is TinEye.com. It has the ability to crawl the Internet for similar images so that you can find those websites that are not linking to you.
All you need to do is key in the image URL and click the search icon.
It will immediately uncover the locations of the image all over the Internet. From here, you can click on the link to visit the website of the user (granted that it is not a stock website).
STEP 2: Contact the Website Owner
When you found their website, it is time to start contacting the website owner. You can find their contact information either through the website’s contact page or social media profiles.
This is [YOURNAME] from [YOURBRAND]. I saw that you mentioned used an image from my blogpost.
Here is the link to the blogpost with the image: BLOGPOSTURL
Here is the link to the page in your website that has that image: URL
I saw that you are not linking back to my website. Can you be so kind as to link to us in your image?
What I love about this strategy is that it is easier to get links. Unlike the other link reclamation strategies, you are making a request for links. But in this strategy, you are somehow compelling them to link to you because they have used your image.
Since they have done something to you (get your image without linking back), there is a higher likelihood that they’ll link to you so as to not take the image down in their site.
Co-authorship is the writer’s version of art collaboration. Basically, it is the act of joining forces to write an article together.
At the surface, it may seem that it is easy. After all, all it entails is to have two authors and write something together, right?
Wrong. The quality of the co-author is also important because want this method to have a huge impact in your backlinking efforts.
So here’s how you do this.
STEP 1: Go Back to Your Influencer Research File
By now, you should already know how to research influencers in your niche. You can find them by using tools like BuzzSumo or Keyhole or you can just use plain old Google.
If you need a detailed tutorial on how to find influencers, I suggest that you go back to backlink source #1 above. I have already explained how to find influencers in your niche in detail.
Download the Influencer Detail spreadsheet file by clicking this link
STEP 2: Qualify Possible Influencers to Co-Author with
Once you have a list of influencers, you now need to qualify possible co-authors. How do you do this? You simply look at their content.
For this purpose, you will be noting the niche of the site and the topic of the article so that you can find a trend on what article you should create with your co-author.
I suggest that you go through at least 50 pieces of content from your potential co-author. This way, you really have a good idea of what topics they are interested to write.
Of course, the analysis will come by noting the people that you can possibly collaborate with.
STEP 3: Come up with up to 3 Working Titles
Once you found someone to work with and have studied the content, it is time to come up with 3 working titles.
It is called a ‘working title’ because your co-author may or may not agree with it.
Still, you will not make a suggestion just from the fun of it. It should be based on what the influencer is currently writing.
First, take a look at common topics that they are writing about. I am assuming that you have studied at least 50 pieces of their content.
If you did this, you will notice that there are certain topics that the author specializes in.
Once you notice a trend, it is time to note at least 3 possible topics and e-mail it to your potential co-author.
For example, if the writer likes to write about SEO, here are 3 possible titles you can suggest:
The Ultimate List of 1000+ SEO Tools
50+ Onpage Optimization Strategies from Top Marketers
The Definitive Guide to Search Engine Ranking
Can you see how these topics are so good that they are hard to ignore? Back that up with a good blog filled with amazing content and you’ll become irresistible.
STEP 4: E-mail the Potential Co-Author
Once you have some working titles, here is an e-mail that you can send to your potential co-author.
This is [YOURNAME] from [YOURSITE].com. You may know me because I am a regular reader and commenter on your blog.
I am interested in writing an article with you for your website.
I have looked into your posts and I noticed that you love to write about [COMMONTOPIC].
I found that the following topics would be a perfect fit for your blog’s audience.
- TOPIC 1
- TOPIC 2
- TOPIC 3
Here are some of my writing samples.
- SAMPLE 1
- SAMPLE 2
- SAMPLE 3
I am excited to work with you.
STEP 5: Don’t Forget to Follow-Up
For following up, I always use the idea of Venchito Tampon. Here is the e-mail that he sends out to bloggers that he has contacted.
Hi [ Name ],
I haven’t heard back from you, and that tells me one of three things:
1) You’re not interested at this time, but we can work out something in the future.
2) You’re still interested, but haven’t had the time to get back to me yet.
3) You saw our content but you think it’s not fit to add to your page.
Please let me know which one it is, because I’m starting to worry. If you have other reasons, please let me know so I can stop bothering you.
Thanks and looking forward to hearing from you.
You may have seen this above but you can still use this for this backlinking strategy.
NOTE: This strategy may not really get you a truckload of links. But it can give you 1 to 3 very high quality links that will get you traffic and conversions.
18. Content Upgrade
Most people who will hear about content upgrade will think that it is all about upgrading the content that is on their blog. Though this strategy works with that concept in mind, it is not about that. Instead, it is about improving content on other people’s blogs in exchange for a backlink.
Here is the basic process of the content upgrade strategy.
STEP 1: Look for Lists or Guides in Influencer Websites
This step assumes that you already have a list of influencers that you go to when you need to promote something.
If not, then I suggest that you go back to backlink source #1 to learn how you can come up with your own Influencer List.
Download the Influencer Detail spreadsheet file by clicking this link
With that aside, it is time to take a closer look at their content. You need to do this so that you can discover trends in topics on your influencer website. For this task, I suggest that you go through at least 25 pieces of content. It may look difficult and time-consuming but the effort will all be worth it.
For this purpose, you will pay attention not only to the topic of the blog post but also to the type of blogpost (whether it is a list or a guide). Gather as much lists or guides as you can to complete your research.
STEP 2: Improve These Lists or Guides By Adding More
From the list, you should choose at least 5 that you would like to improve on.
As for me, I usually go ahead and improve the post that catches my eye. I improve it by doing one of the following:
- explain it in more detail
- add more items to the list
- add examples
- add more images to tutorials
Unlike co-authorship where I ask for permission before I write the post, I usually go ahead and improve the post without the consent of the influencer. Why? Because it really doesn’t matter whether they accept it on their site or not. Either way, I will still have an amazing article to put up in my site.
NOTE: Of course, it goes without saying that the post has to be 100% original. This means that you should not copy the content and just add some details to it. You need to create amazing content from scratch. That’s the general rule.
STEP 3: Approach the Influencer to Put Up The Upgraded Content on Their Blog
Once you have written the upgraded content, it is time to approach the influencer. You can do this by sending this message via e-mail or through one of their social media channels.
I am [YOURNAME] from [YOURSITE].com and I am a loyal reader of your blog. In fact, I really liked your [list/guide] about [topic].
Inspired by your post, I created my own [list/guide]. It is entitled [CONTENTTITLE].
Is this something that you’re interested in? If so, shoot me a message and I’ll send it to you.
With this message, you don’t immediately tell them to put up your content and link to you. Instead, you are asking them if they are interested.
If they say yes (which they usually do), here is a message that you can send to them.
Thank you for your interest in my [list/guide].
Here you go. I have attached it to this message.
If you do decide to put it up on your site, please give me a heads up so I know.
Did you notice that I did not ask for a link until the end? That’s because you don’t get links by asking for it. You get links by doing favors for people. If they like you, they link to you. That’s just how it works.
Why This Strategy is Hard to Fail
This strategy works because it gives influencers free content for their website. On top of that, you are not offering just any type of content but content that is 10x better than what is already posted in their site.
Will They Link to Me?
Of course. And even if they don’t you can always politely ask for it with this message.
Thank you so much for publishing my [list/guide] in your site.
I noticed that you forgot to link to me as the author. I would really appreciate it if you can link to my website: [YOURWEBSITE].com.
19. Blog Aggregators
Another great source for backlinks is blog aggregators. These are websites where you are allowed to submit your website on the condition that you will confirm that the website is indeed yours.
I can liken these links to directory submissions that are submitted one-time but can expose your website to thousands of online visitors.
When it comes to blog aggregators, I don’t submit to websites that does not belong in this top 5 list. This is to ensure that I am only submitting to the best Blog Aggregators on the Internet.
When you talk about Blog Aggregators, there will always be one brand that will top the list and that is AllTop. In fact, even the most influential bloggers are doing everything just to be featured on this website.
What I love about this site is that it has profiles of some of the top websites on the Internet, has tons of categories and a simple submission process. Submission is as easy as clicking the Submissions button at the bottom of the page. It is free which is great. You don’t even need to set up an account to submit your website.
Second on my list is Blog Catalog. Although it has paid packages that features your blog for around $200-$500 per year, you can still submit your site for free as long as you set up an account.
Account creation is easy. You can sign-up right from the home page and the process is pretty straightforward and easy to follow. Once an account is made, you can submit your website in the general directory unless you want to be featured, of course.
My third option is BlogEngage. I like it because it has a pretty good reputation as a top Blog Aggregator with lots of traffic and categories.
Although it costs £19.99 to be a Standard member, you can easily get a do-follow link once you submit your website. This means that the link is not only easy to submit but gives you some link juice that will be beneficial to SEO.
There is even an opportunity to make it to the Top Users tab on the front page when a lot of people click “thumbs” upon your content.
Blog aggregators are a great resource for easy website links. If you are interested in more of these, here is a list of Blog Aggregators that I know.
- Blog Search Engine
- Globe of Blogs
20. Website Feedback Sites
Another great way to get backlinks is to make use of Website Feedback Sites. Sometimes, they are also called as Usability Testing Tools. These are websites that have a built-in code that analyzes the characteristics of a particular website and returns an analysis report after the process.
What’s great about these websites is that they usually keep a record of the websites that have been submitted to them. Since it gathers website URLs, it grants the submitter a free backlink.
There are tons of website feedback or usability testing tools to choose from. Here are my top 5.
Backed up by a marketer that I really admire, Neil Patel, Crazy Egg is a Heatmap Analysis tool that tells you where people are looking and clicking on your website. All you need to do is link a Google Account with a website URL and the tool will show you your analysis in different formats: a heatmap, confetti, scrollmap and overlay. The only downside is that you have to pay $9 per month for the service. But it is all worth it.
Get a review of your website with Criticue. All you need to do is input your website URL or upload a screenshot. And you can get a review as long as you have credits. You can buy credits or review other websites to gain credits. I think that the credit system is pretty neat because it allows you to use the tool without spending anything.
Out of the bunch, I think Concept Feedback is the website that will give you a decent backlink. This is because it allows you to submit your website and give the URL and description of it including your objective, target market, categories and tags.
I first learned about this tool back then when I was still very active on Twitter. Back then, we used to share our tools with each other and Website Grader is one tool that is fun to play with.
Submitting a website is easy. Just key in your Website URL and your E-mail and Click ‘Get Your Answer’. And that’s it.
As you can see, feedback sites are pretty straightforward. But I like that they have one thing in common: they just need your URL and website information and that’s it.
21. Software Submissions
DISCLAIMER: Back in the day (around 2013 I think), there is a backlinking method that rocked the Internet marketing world. It is called ’30 minute backlinks’ by Michelle McPhearson. The method involves creating .exe files out of your webpages and submitting these files to software directories and getting backlink juice for the efforts. True enough, the method helped the author gain instant first page rankings with ONE submission.
But that was then. I hate to burst your bubble but that will simply not work anymore. The Internet landscape has changed and spamming methods are not a good way to build a brand. With that said, I am only recommending this method to people who have software products that they want to market. This way, you will not be spamming software directories just for the purpose of getting a backlink but you will submit real software products that you are selling and promote your website as well.
So how do you submit to Software Directories? Here are the steps.
STEP 1: Get Your Software Ready
This may be a program created by your programmer or a small application that you give away for free.
NOTE: Do this only if you have a software that you are giving away for free or have a free trial. Please don’t create useless .exe files with your website. Thank you.
STEP 2: Read the Guidelines of the Website
Every software directory has some guidelines. Some websites like CNET can be very strict with their guidelines so that they can avoid useless .exe files from being uploaded into their system.
STEP 3: Create a PAD file
Once you have decided that you will submit your software, it is time to create a PAD file. You can do this by generating one in Online Pad Generator. You just need to fill up the necessary information and it will generate a PAD file that you can submit to various directories.
STEP 4: Submit your Software
Now it is time to submit your software. You can do submitting it to one of these directories.
I put this on top of the list because it is one of the top-ranked software directories on Google. Try searching for a free trial of a particular software and you’ll most likely see CNET in the search engine results. With that, it means that you should definitely submit your software on CNET before anything else.
Another directory that I found is BrotherSoft. Although it is not as popular as CNET, I love that it has the option of paying you for downloads. Also, they promote your software for you which is a good thing for me.
Here is another directory that you can submit to. The only downside is that they will not host your file for you. This means that you should upload your file in your own server and just provide a link for FreewareFiles.
Now that you have your PAD file ready, you can now submit to websites like FileCluster. You’ll love this because all it needs is a PAD file. Just upload that and you’ll have your software in their directory. This is the main reason why having a PAD file is important before you even begin the submission.
Here is a generalized directory. It may not be like the other four in the sense that it also receives submissions of stuff other than software. But it is still as good.
Again, I would like to repeat that only do this method if you have a software that you made or bought from a programmer. Don’t submit a .exe version of your website. You have been warned.
22. RSS Directories
If you have a blog or a website with regular content, then you may want to submit to some RSS directories. When I first discovered that there are websites that receive free submissions of RSS feeds, I am somehow wondering what they are for. But then, I realized that it can be a good source of backlinks. I know that they may not be high quality but we cannot deny the fact that they are still backlinks.
Here are some RSS directories that I have found:
Creative at first look, feedcat offers more than the mere RSS feed indexing. Instead of just allowing you to submit your RSS feed, it also allows you to track activity in your feeds. It also has some fancy feed buttons which you can use to brag about your subscriber number.
Another name that is quite popular in RSS feed submission is IceRocket. However, it only allows blogs. It is also more of a search engine rather than a directory.
Feedage is a free RSS directory. It is fully categorized and searchable with the mission to categorize the large number of RSS data feeds on the Internet to make it easier for readers to find the feeds that matters to them.
Feedbucket prides itself as an RSS directory with no fancy programming. It focuses on just the results – RSS feeds at your fingertips. The great thing about this is that it allows users to store several feeds. From here, each member can view the feed individually. This allows anyone to easily surf across their favorite blogs and read through headlines in a snap. On top of that, it can also generate a code so that you can easily embed the feed in your website.
If you’re looking for an RSS directory that is human moderated with lots of categories, then Wingee is for you. I love how it is similar to a directory. All you need title, URL, description of your feed along with your name and e-mail and you’re ready to go.
RSS Micro is an RSS search engine. It allows you to find the news or articles that matters to you as they are updated in real time. Submission is as easy as clicking the link on the top right.
The design of FeedSee may seem old but it serves the purpose of storing your RSS feed. What I love about it is that submission is easy and it has lots of categories to choose from.
And if you want the content of your website to be indexed in real-time, then you can use Sourceforge. The design of the website may seem too simple. But then, it checks your feed for new content in just about every 30 minutes to every day. The frequency will depend on you. You can easily choose an option from the drop down menu when you submit your feed.
With a modern feel to it, Plazoo is your modern search engine. It accepts feeds but its goal is to display the Internet world in real time. It defines itself as not your conventional search engine because it gives more information than mere search.
Made for bloggers, R-Bloggers is an RSS directory that is made for bloggers who tackle the R code. Though not meant for submission for other bloggers, it is an exclusive community that is worth exploring especially if you are tackling the R code in your website. If you are not tackling that, don’t worry. They allow you to create new categories. At least, that’s what they say in their homepage.
Redtram allows you to include your website in their RSS news stream. I guess their goal is to keep a regular flow of news articles in their website so they are now accepting submissions from anyone.
Also a search engine, it gathers information on your website by crawling it. You just need to submit it so that it can be crawled.
Simple and to the point, Feedlisting offers nothing less than a place where you can submit feeds. The best part is that all recently submitted feeds end up on the first page of this pagerank 3 website.
If you have a blog, then blogdigger is the best place to submit your feed. Note that it only accepts blogs. Also, you get to have a BlogDigger badge that you can put on your site when you are done submitting.
Simple and somewhat old in design, Chordata is a place where you can submit RSS and Atom feeds. The process is really quite simple. You just need to register and submit your feed and you’re done.
Postami is an RSS posting service that submits your RSS feeds to multiple website for $24.95. While it is not free, it saves you the trouble of visiting all RSS directories and submitting your feed. After all, RSS submission can only work if you submit to at least 10 directories.
23. Web Directories
Let me get one thing straight. Directories are not dead. The main reason why Google did a massive wipeout of directories is because the links in each directory acts as a referral that is automatically tracked by their system. This just means one thing – directory submission works.
However, you cannot submit to just about any directory. As with the other methods here on my list, quality will always be better than quantity. With this, you should only look at quality directories like the ones I’ll show you below.
Best of the Web
On second place is Best of Web. You’ll like this because it is old. In fact, the site has been founded back in 1994. The good part is that it is not as expensive as Yahoo. You can get a link up for $69.95 per year and you can have the link there forever for only $199.95. That is a pretty good deal if you’ll ask me.
Web Directory List
A directory for directories. This website accepts directory listings. Aside from that, it also gives complete control to the posters by giving them the flexibility in posting. Unlike other directories that simply post links based on categories, this website posts links based on bid amount. This gives advertisers more freedom to control their link position.
Serious on the surface, Directory Journal is a a great place to submit your link. First, there are lots of categories that you can choose from. Second, the submission process is really quite easy. All you need to do is press the Submit button on top of the page and you’re ready to submit your link.
Websites Promotion Directory
Websites Promotion Directory may look a bit old but they have a lot of listings and categories that will be enough to interest you. The only downside is that you cannot post a listing for free. Posting is $19.99 per year at the minimum.
Another directory that is worth the visit is Aviva Directory. With lots of categories to choose from, you can post just about anything for only $34.95. That is not bad compared to other paid directories on the Internet.
One look at the website and you’ll know that it is really old. The design, font and interface shows that the website is up for quite some time now. What I love about it is its deep listings. It reminds me a lot of DMOZ back in its active days. You just need to register an account and apply for membership.
And if you’re looking for a directory that can direct traffic to your site, then there’s no better option than Umdum. This directory is know to have over a hundred thousand links and is reputable even in the SEO world. Price is at $40.
Last but not the least, we have Digmo. A place where websites are not only sorted by categories but also sorted by country. There is even a chance to get your website featured on the front page.
Affiliated with Web Directory List and Directory Journal, Alive Directory is another quality directory that you can submit to. It offers the option to check the status of your website linking before submission and offers a money back guarantee for your listing payment.
24. Document/PDF sharing
Another great backlink source are documents and PDFs. The process is quite simple.
STEP 1: Create a Document/PDF File
The process starts with creating your own document or PDF file. You can do this by first creating a useful article or creating a worksheet out of a popular article in your website. The key is to not create a document or PDF out of something that is already on the Internet. You have to make the content unique and useful.
Creating a document file is easy. All you need to do is create the article in MS Word or another similar program like OpenOffice and you’ll have the DOC file ready in no time.
Creating a PDF file is an entirely different story. but thanks to this tool, I am able to convert word files to PDF effortlessly. All you need to do is upload your file and provide an e-mail where they can send the file. That’s it.
I like this more than other online converters because it doesn’t make you wait and doesn’t let you click through multiple pages to get your PDF file. Although it requires your e-mail for each conversion, you can always send it to a disposable e-mail like Mailinator.com and just delete the e-mail once you haven downloaded the PDF file.
STEP 2: Become a Member of Document/PDF Sharing Sites
With your DOC or PDF ready, it is time to submit it to the popular DOC/PDF Sharing sites. For this, I have the following sites:
(UPDATE: DocStoc and Issuu are closed so I did not include them on the list.)
This is on top of my list because it is the most popular and ranks really well on search engines. It is my first choice when it comes to PDF uploads and even allows the upload of other types of files like KeyNote, PowerPoint and OpenDocument. I think it is even more popular for PowerPoint presentations because of the word ‘slide’ in its name.
Up next is Scribd. I like this because it is also quite popular. In fact, I think it has millions of users. I think it reminds me a lot of the old DocStoc and the recently closed Issuu. Another thing I love about is the flexibility of uploads. You can always set your uploads to public or private depending on your own preferences.
Third on my list is Calameo. Though it is not as popular as the other two above, I think that Calameo is one of the oldest submission platforms that is still up until today. What I love about it is that its power is not limited to documents, it even receives videos, sound clips and interactive animations. And you can use it for free.
A name that is currently gaining a name in this industry is Yumpu. In fact, some people think that it is a good alternative to Issuu. The great thing about this tool is that it transforms ordinary looking documents or PDF files to ePaper documents. From here, you can just share the link to your market and even use the social media buttons to share the content to your friends.
FlippingBook works in the same way as Yumpu. It creates flash flip books out of your documents. It reminds me a lot of the flipping mechanism in Issuu and would be great for presenting magazines and brochures. And if that is not enough for you, the tool even generates an app or software out of your flipbook.
I’ll be honest. Joomag is quite a new service for me. But it seems that a lot of people are recommending it so I think that it must be good. And when I visited the site, I was really not disappointed.
Out of the bunch, I think Joomag is the most creative. Allowing the integration of sound files and videos in your magazines, your magazine will usually turn out better than what the other tools in this list can generate. On top of that, it has mobile compatibility. What more can you ask for?
Then we have Hashdoc. In a phrase, it is called a marketplace for professional documents. And it is for good reason. it is a place where you can upload your work and sell them. I think that it is a whole new way of seeing document uploading and sharing.
But what stood out for me is the search feature. It has different filters that allow you to narrow down your search so that you can find the file that fits your exact requirements.
So have you set up an account in each of the websites above? You can only proceed to the next step once you have done that.
STEP 3: Upload Your Document/PDF
When you have an account, it is time to upload your document/PDF. The Upload process may vary depending on the site that you are using but it all boils down to just setting up a profile, appending a profile picture and uploading the PDF or DOC file that you have prepared.
BAM! You have some backlinks. As for the quality of the links, I am not really sure about that. Some of them may be nofollow and it may not even appear on the search engines as it is buried within the document. All I know is that you’ll get some links or referrals from these documents which will lead people to your site. I think that is still good, right?
25. Powerpoint Slides
Aside from DOC or PDF files, you can also convert your articles into Powerpoint Presentations (PPT) files and submit them to slide sharing websites. Again, the link quality may not be as great (as some of them may not be dofollow) but it is still a great way to get the word out that your website is existing and that people should visit you.
Here is how I do this.
STEP 1: Create a Quick Powerpoint Presentation
First, you need to create a quick PowerPoint presentation. You can do this by grabbing an article that has an introduction, some subtitles and a conclusion.
Here is how I do my PPT file.
- First slide – Title of Article, my website and my name
- Second slide – Introduction
- Third slide – the subtitles in bullet form
- Fourth slide – subtitle 1 explained
- Fifth slide – subtitle 2 explained
- Sixth slide – subtitle 3 explained
- Seventh slide – Conclusion
You can even create a shorter introduction and conclusion by removing some paragraphs or sentences that are really not necessary.
You also have the option to append some photos or videos as you will. Just take note to not make the file size too big as you’ll want to easily upload it to slide sharing sites.
STEP 2: Register in Slide Sharing Sites and Submit your PPT file
Once you have your PPT file ready, it is time to register to some slide sharing websites. Here are some that I found that are working.
If we are talking about PPT presentations, then I really must put Slideshare on top of the list. Not only is it easy to create an account. Your presentations can also get easily ranked on the search engines. I guess it has something to do with the authority and age of this website.
I have put AuthorStream second on my list because it is also one of the oldest slide sharing sites that I know. I think that it is already up back then in 2012. I love the interface and the easy upload process.
Third is scribd. Although scribd is known for document uploading and sharing, it can also host PPT files. I also like Scribd because it is popular and old. I just hope that it doesn’t close down like the other old file hosting sites.
This site may not be as popular but it does the purpose of giving you another site to share your PPT file. Setting up an account is free and you can upload your files easily.
Known as the Universal Hub for PowerPoint presentations, SlideServe is a place where you can upload, create and share your PPT files to the online world. Setting up an account is free and it can be a great source of traffic.
Old looking but still effective, SlideWorld is a website that still works. It is a place where you can share your presentations with the world. What I love about it is that it has some templates which you can use to spruce up your PPT files.
Did you know that you don’t need to be a graphics genius to be able to come up with infographics? As long as you have a concept in mind, you can turn it into an image with a few supplemental statistics.
STEP 1: Come Up With a Concept
The first step in creating infographics is visualization. In this step, you think about how you want the image to come out. First, think of a topic that people would like to know about. For example, you may want to know how coffee drinkers are more prone to have some health problems. With this topic, you can come up with statistics supporting this claim.
From here, you go into the research process where you search for real researches supporting this claim. You can do this by going on scholar.google.com and look for real studies published about this. Then, you just get the percentages and the amount of coffee drinkers that actually had health problems. There will be a lot of medical-related research on this matter.
STEP 2: Create Your Infographics
With the statistics on hand, you can now start creating infographics. For this purpose, you will need to use tools like the following:
If you are looking for a free online tool that allows you to create infographics in a few clicks, then this is it. Aside from the fact that it has a lot of premade templates, it also allows complete customization. This means that you can easily change the color, images and fonts. It also has some grid lines to guide you. A pro account only costs $29 per month or $169 per year and this opens you to more graphic options.
If you want to be able to customize your charts, graphs and maps from an Excel-style spreadsheet, then Infogr.am may be the tool for you. You can change all statistics in real time with the tools that this website has and you can also share your finished infographic with its active community. It also gives you the opportunity to share your works with your friends in social media.
Visual.ly is perhaps one of the oldest but effective infographic tools on the Internet. From 2011, it allows you to create infographics from the scratch and share it with your friends in various social platforms. Also, it is a community of designers. This means that you can commission some designers to just create an infographic for you.
STEP 3: Upload Your Infographics
Once you have your infographic ready, it is time to upload them to some infographic directories. What I love about submitting to these directories is that they usually provide a dofollow link.
Here is my list of infographic directories.
NOTE: Don’t forget to share your infographics with your friends on social media. You can also use the Influencer Outreach Method to get more traffic to your infographics.
27. Artwork Links
If you have some art skills up your sleeve, it is time to use those skills to get some backlinks. The method is quite simple to understand. You just look for an influencer that has some pretty solid content but lacks some creative graphics to make it pop. After that, you’ll contact them that you’ll do their graphics for free in exchange for a backlink.
STEP 1: Look for Influencer Posts that Needs Graphics
While most influencer posts have amazing content. Not all of them excel in the graphical arena. So I think that a simple search on BuzzSumo will already uncover a list of popular content from influencers in your niche. These are the posts that you need to visit when you make your graphic proposal.
STEP 2: Create some Sample Graphics
Of course, you cannot just approach them out of the blue. You also need to have some sample graphics. It is better if you have a website with a detailed portfolio as this will give the influencer an idea on what you can do.
STEP 3: Contact the Influencer
The proposal is simple. It is free graphics for a backlink. Here is a sample message that I send.
First, I just want to say that I am a fan of your website. I saw your post entitled [TITLE] and loved it.
I want to contribute to your website by being your graphic artist. Here are some samples of my work:
If you agree, I can create graphics for your existing and future content for free.
Once the influencer agrees, you can then ask for his or her input in the graphic that you’re going to create. This can either be a text-based banner or a vector cartoon representation of the blogpost.
You can work together until you have created something that you can both agree on.
Once the influencer has put the graphic up, it is time to ask if they can link back to you. Why did I not bring this up until now? Well, we don’t want to create the graphic for free just so we can get a backlink. We want to have a relationship with the influencer BEFORE we ask for anything.
Thus, this is my second e-mail:
I saw that you have put up the graphic that I have made. I just want to say that I enjoyed working with you. I am so glad you liked it.
By the way, if it is not too much to ask, is it possible for you to link to my website via a small caption in the image? That would help me a lot.
Thank you so much. Just contact me if you need more images.
Can you see how the strategy works? It works because you are not forcing the influencer to link to you.
Since you have a good relationship with him and you have gone out of your way to do a favor for him, he would not mind if he will just put a link to your image in the caption.
28. Podcast Directories
With text (article), images (infographics and graphics) and videos, there is still one file format missing – audio. And this is what podcasts are for.
Basically, podcasts are created by converting articles or interviews into audio files or just recording them as audio right off the bat.
The great thing about these files is that people can just download them on their smartphones and listen to them while they are on the go. Since it is in audio format, some people even listen to them while doing another task. Its convenience and ease of use is the main reason why podcasts continue to be popular up to this day. Some people just prefer listening to information rather than reading or watching it. Podcasts appeal to this group of people.
With this, it is important to tap podcasts not only as a source of backlinks but also as a great source of traffic. Since people will be listening to your podcasts, it is important to not just convert any article into audio haphazardly but to do it with care.
Here is how you can get backlinks out of podcasts.
STEP 1: Create a Podcast
The first step entails creating a podcast. After all, you cannot submit a podcast if you don’t have one.
Luckily, creating a podcast is not rocket science. Here are a few tools that can help you create one.
You can record your podcast in two ways: (1) you can do it by yourself or (2) you can record as you talk with other people.
If you plan to do it yourself, then you only need a software that can help you record your voice. For this purpose, I like to use Audacity as it is free and easy to use.
Here is a basic tutorial on how you can record your voice in Audacity.
As for the microphone, you don’t need to buy an expensive lapel mic. As long as you have some earphones with a microphone, that will do.
For the second way of recording, you may use one of the following tools:
Skype is the go-to tool for most podcasters. Maybe it has something to do with the simplicity of its setup. With it, you can make a Skype Call with fellow podcasters or particular people that you want to interview and use a tool like Skype Call Recorder to record the conversation.
Google Hangouts on Air
But if you’re planning to talk with more than 1 person. Google Hangouts allow the video recording of a meeting of up to 11 people. Even if it is on video, you can always extract the audio portion using an extractor such as Pazera Free Audio Extractor.
If you want to record podcasts on a budget, you can use Google Voice since it is free. Just set it up and you can easily record incoming calls with ease.
My only problem with it is that it can only record incoming calls. This means that you need the cooperation of your co-host or interviewee to make a call and help you record the conversation.
Once you have the audio done, it is time to start editing. For this purpose, you have to go back to Audacity so that you can adjust the tone of your voice and minimize unneccessary noises in the background.
Here is a link that teaches you how to cut and edit portions of your audio file.
Here’s another video that lets you edit out the background noise.
This part is optional but it can really help in increasing the quality of your podcast. I included four steps in this section: Adding background sounds, converting, tagging and transcribing.
Adding Background Sounds
This step can instantly turn your podcast into a professional one. All it takes is a simple entrance and exit music and it will add that ‘professional feel’ to your podcast.
Freesound has a lot of sound samples and audio snippets that you can add to your podcast for an added effect while Free Music Archive has tons of songs sorted by genre so that you can easily select your desired entrance and exit music.
Once you have your sound ready, you can add it to your recording via Audacity.
Once your podcast is ready, you may also want to convert it into MP3. This way, it can go with most online platforms and can even be uploaded on iTunes.
For this purpose, you’ll be using your iTunes software. Just right-click the audio file and choose “Create MP3 version” and that’s it.
Before you upload your podcast, you may also want to do a bit of tagging to make sure that all the information in the audio file is correct. You can use Podcast Tag Editor for this.
The tags that I am referring to are the ID3 tags. These include information about your audio file such as the podcast name, content and cover art. Editing these will ensure that the information in your audio will appear consistently in various platforms as well as easily get organized by media players like iTunes and Windows Media Player.
This part is completely optional. However, I recommend this so that you can have a text version of your podcasts for people who are not really fond of listening. You can use transcribing assistants like Express Scribe or transcription softwares like Dragon Speech Recognition Software for this purpose.
STEP 2: Submit your Podcast to Podcast Directories
With your podcast ready, it is time to start the submission process. You can do by submitting your software to one of these directories.
- iTunes. If you’re looking for an active community of podcasters, then you should submit your podcast to iTunes. After all, people who are looking to download podcasts will go here so you’ll immediately have a market from there. What I love most about iTunes is that its feed is automatically displayed in other so-called podcast directories through the iTunes API so you don’t even need to worry about submitting your podcast in those locations. Some podcast directories that pulls results from iTunes are Overcast, iCatcher, PlayerFM, Pocket Casts and PodCruncher.
- Google Play Music – iTunes is popular because it provides audios on the go for iOS users. But for Android, there is Google Play Music. So if you are planning to submit to only a few directories, be sure to include this in your list.
- Stitcher – And if you are looking for an app that most podcast fans use, then there is nothing better than Stitcher. With this app, you’ll immediately open your podcast to both iOS and Android users as it is available in both platforms.
- Miro – Since we are talking about directories, you may also want to submit your podcast into this open source directory called Miro. What I love about it is that it is open for iOS, Windows and Linux users. This means that you can now expose your podcast to Windows and Linux users as well.
- Zune Marketplace – Even though the Zune player is dead, the marketplace continues to thrive. The main target market are Microsoft phone users.
- RIM Podcasts for Blackberry – And if there’s a version for iOS, Android, Windows and Linux, BlackBerry will not be left behind. And this is where RIM Podcasts for Blackberry comes in.
- Blubrry – not specifically geared towards gadgets, Blubrry is a place that’s worth submitting your podcast to. This is because it has a wide array of podcasts to choose from and can give you top set boxes in Boxee and Roku.
29. Video Submission
More than backlinks, video submissions can give your brand extra exposure and a massive boost in credibility. If done right, you’ll find that you can get massive traffic out of this method alone. The trick is in knowing how to create your own video and where to submit it.
STEP 1: Create Your Promotion Video
Here’s how you can record your own video.
A good video always starts with some conceptualization. After all, you cannot just record a video with you talking about random things in front of the camera. That would bore your viewers.
Instead, come up with a script as if you are writing a useful article. While you don’t have to follow this script to a tee. It will still guide you so that you have some talking points as you progress in crafting your video.
Note: For this tutorial, I will be sticking with screen recordings or talking videos (videos where someone speaks in front of the camera about a certain topic). I will be skipping animation and those whiteboard videos as those things are quite complicated to make for beginners.
Once you have your script, it is time to start recording. For this purpose, you can use a screen recorder or a real camera. For good looking Youtube videos, most people use a Canon 460D T3i. But you can use any recording device (yes, even your camera phone) if you’re starting out.
You can use a screen recorder if you are going to make some on-computer demonstrations and you can use a DSLR camera if you are going to record offline activities.
For offline recordings, it is very important to take note of lighting. While you don’t need to purchase expensive lighting equipment, it is very important to make sure that the area is well lighted when shooting as this will affect the quality of the output video.
For music, you can search for royalty free music on YouTube or on the Internet. It needs to be royalty free so that the artist or composer will not sue you for using their music on your videos.
Fourth, we have voiceovers. In here, you can use the microphone attachment in your earphones or you can buy a lapel mic for a clearer voice tone. The type of mic that you should use will depend on your budget and your purpose.
Last but not the least is editing. This may be the last but it is the most important and time-consuming part of video creation. In this part, you edit your video using a software. For Mac users, they have iMovie to easily edit parts of the video. For others, they have to use softwares like Microsoft Visual Studio. As for me, I like Movavi Video Editor for it is almost the same as iMovie except that it is made for Windows.
Here are some videos on how you can use these softwares to create a professional looking video: http://www.youtube.com/embed/j9LcLENceNE?wmode=opaque&showinfo=0&autoplay=0&controls=1&modestbranding=0&vq=&rel=0 http://www.youtube.com/embed/72US5UAqyUQ?wmode=opaque&showinfo=0&autoplay=0&controls=1&modestbranding=0&vq=&rel=0
If all of these things are quite hard for you to understand through text, it may be better to just learn about everything on video. Here is a video that taught me a lot in this area: http://www.youtube.com/embed/PzrjvshUUsU?wmode=opaque&showinfo=0&autoplay=0&controls=1&modestbranding=0&vq=&rel=0
STEP 2: Submit Your Video to Video Sharing Websites
For your video to have any value, it needs to have some viewers. But it can only have viewers if it is properly promoted across the Internet.
Fortunately, There are many websites that accepts video uploads. Aside from YouTube, you can also upload your video in the following websites for more exposure:
I don’t know if you have noticed but video has become more and more frequently displayed on Facebook. In fact, some people are building their brand on this platform. The only difference with Youtube is that short videos work better here.
In the same way, you can also upload your videos in another social platform – Google Plus. The process here is simpler than that of Facebook for YouTube is now owned by Google.
On the surface it may look like another video hosting site. But Vimeo is now being used by a lot of people. The best part is that you can have an embed code on your videos so that people can easily share your work.
Do you have the talent to make really short but touching videos? If you do, then Vine may be the platform for you. You can also use this website to promote your other videos by making it shorter.
And if you’re looking for another popular video hosting website, then there is nothing better than DailyMotion. With an estimated 120 million visitors monthly, your videos is sure to get its needed exposure.
If you’re recording entertainment videos that are short, then Metacafe is the place for your work. Whether it be movies, TV shows, music videos and sports videos, this is the website for it.
If you want to upload your video for future sharing, then you may want to use Photobucket. Perhaps one of the oldest photo hosting website, Photobucket has now expanded into video hosting and sharing.
30. Press Release Submission and Syndication
Another method to get thousands of legit backlinks is through press release submission and syndication. It works because the press release (or news article) usually gets distributed over a network of websites giving you links in all sites with just one piece of content.
One website that managed to get some massive traffic from this method is Market Consensus.
Look at what happened to their traffic as they implemented press release submission and syndication on their website.
They have tried multiple methods in acquiring backlinks and traffic before but press release submission and syndication is one of the best methods that worked for them.
Now that you know the power of this method, let’s get down to business and start the process.
STEP 1: Register in Press Release Websites
The process begins by having in account in at least one of the websites that I will mention below. I have handpicked these websites based on my experience with press release submission and I highly recommend them.
NOTE: You cannot register an account in press release websites with free e-mail providers like Gmail or Yahoo. You need to have an e-mail in your domain name (like email@example.com) in order to be accepted.
One of the things that I have learned is that you don’t need to submit your website to all the free press release submission websites that you know. As with directory submissions, you don’t need to submit your press release to everything. After all, the goal is not to spam but to give quality exposure to your website.
Always remember that the goal is not to submit to every press release website that you see but to submit your release to a website that has a better reach on your target market.
With that said, let us take a closer look at my list of PR websites:
If we are going to talk about press releases, then PR Web will be on top of my list. I love this website not only because of the easy submission process but also because it has a stable distribution network of over 40,000 organizations. A search on Google News on any keyword will reveal how valuable PR Web is. This is because you’ll see most of their releases on the front page of the Google News search results.
Prices start at $99 per distribution for the Basic Plan up to $499 per distribution for the Financial Plan.
I’ll be honest. I’m not really a fan of anything free. But when it comes to press releases, there is one free website that I trust and this is PRLog.
More than a free website, it is affiliated with PR NewsWire. In my experience, a release can get indexed and ranked on the search engines in less than a day. It is that powerful.
The best part is that it doesn’t cost anything to submit your press release. So if you don’t have the budget for this backlink method, it may be best to stick with this website.
Newswire may be third on my list but the results that it offers is not to be underestimated. After all, it has 7000+ news and media companies in its network who are waiting to share your story.
What I love about this site is that a news story gets immediately syndicated acorss many business, financial and news platforms. There is a free plan and a paid plan that starts at $79 per month.
24-7 Press Release Newswire. (PRNewsFoto/24-7 Press Release Newswire)
If you run your business in the US, UK or Canada, then you may want to publish your press release in 24-7 Press Release. Although it is a bit on the expensive side, it gives users a free trial so that you can test drive their services before you pay the $49 to $389 per release.
STEP 2: Write a Press Release
Once you have an account, it is time to write your press release.
Here is how you can come up with a press release in under 20 minutes.
1: First Paragraph – 4 Ws and 1H
It is always best to write before you come up with a headline. The first paragraph will cover the main idea of your release. At best, it should answer the 4 Ws (What, Who, When, Where) and 1 H (How).
For example, you want to announce the new website of a part of your company. The first paragraph can then go like this.
Company ABC is launching a new website for its clients. Unlike its previous website, the target of this website are bigger companies. The official launch of the website is on January 23, 2017 and a launch party will be held at One Pacific Place Hotel in Makati, Philippines.
Did you notice how the questions are answered in the paragraph?
2: Second Paragraph – Supporting information
The next paragraph will just support the first one. It can contain explanations or quotes from key persons in the company.
Here is an example.
Company ABC decided to open another department that caters only to clients who fit a certain level of income. They are doing this to further segment their market for better customer service.
According to Mr. Jeffrey Chua, president of sales and management of Company ABC, their priority will always be their clients and they want to show this by creating a new website.
3: Third Paragraph – Boilerplate
The third paragraph will contain vital information about the company. Since press releases are picked up by writers and media agencies, it is important to at least indicate a short description of your company in every press release you write.
Here is a template for a boilerplate.
ABOUT [COMPANY ABC]
[COMPANY ABC] is a [TYPE OF COMPANY] that sells [PRODUCTS OR SERVICE] to [MAIN TARGET MARKET]. Our goal is to [COMPANY VISION] and to [COMPANY MISSION]. The company is guided by [CORE VALUES] in all its endeavors.
www.companywebsite.com (or put your media page link here)
4: Contact Information
After the boilerplate, you must also include some contact information. This should include the name of the company or the name of the media contact person, the office address, telephone, mobile or fax numbers, times of availability, e-mail addresses and the website URL.
Now that you have finished writing the press release, it is time to come up with a headline. For press releases, it may be best to be direct to the point but try to get as much attention as you can.
For example, instead of a headline like this:
Company ABC Releases a New Website
It may be better to have a headline like this:
Company ABC is Expanding: New Website Launching Soon
See the difference? If not, you may need to learn a little about copywriting before you even attempt to write a headline.
If you’re out of ideas, you can always show your copy to people in copywriting forums like that in the Warrior Forum and the people there will surely help you out.
6: Odds and Ends
Once you’re done. There are just a couple more things that you need to do.
First, you need to put the release time on top. You can put FOR IMMEDIATE RELEASE or EMBARGOED UNTIL (DATE OF RELEASE) at the top of the page.
Second, you should end the release with three hashtags or number signs (###) at the middle of the page. Why? I don’t really know. It is just a journalistic standard for signaling that it is the end of your release.
STEP 3: Submit your Press Release
With your press release and press release websites ready, it is time to start submitting.
Why Press Releases
Press releases are a great way to get some really targeted backlinks. Unlike those backlinks that you get from other submission websites, press release backlinks are targeted in the sense that you can put your own anchor text in it. In paid press releases, they allow up to three keyword anchors for your links. This is a big deal especially if you are looking for places with good backlinks for SEO.
However, spamming in press release websites is a no-no. In fact, I think that it may be quite hard to do. After all, these websites are maintained by human editors who can just reject your press release if it’s not good.
What if I am not good with writing?
Well, press releases may not be for you. But don’t worry. You can always hire someone to write your press releases for you.
31. Tutorials or How-to Guides
This process is quite similar to the first method that I have included in this list: Influencer Baiting. This is because this is a form of link baiting where you create in-depth tutorials and how-to guides.
Of course, the initial goal is not to get backlinks but more on teaching. but since these posts are so informative, it always ends up getting some backlinks in the end.
But how do you create these posts? Here is a quick process on how you can outline your tutorial and how-to guide in around 30 minutes.
Step 1: Choose a Topic
The first step entails choosing a topic for your tutorial or how-to post. I don’t think that you need to take so much time on this step because you probably have a topic in mind before you even attempt to do this.
For starters, it may help to think about basic processes in your niche that are not well explained. Sure, there may be some step-by-step articles out there but these articles are either too hard to understand or it usually leaves out information that are vital to the implementation of the procedure. If you see a gap like this, then this is a good topic to write about.
Step 2: Break it Down into Simple Steps
Once you have a topic in mind, it is time to do some basic research. This can be as easy as researching for similar articles on Google.
How do you do this? It’s easy. All you need to do is type in your main keyword. For example, you want to know how to have a YouTube channel. Then type that.
From here, you will uncover some articles that have tackled the matter. Just get some steps in these articles and you can already create a quick outline for your article.
Step 3: Explain the Steps in Detail
Once you have finished your outline, it is time to start explaining everything in detail. This is the most time-consuming part of the process as it will entail the in-depth explanation of every step but it is also the most important.
Step 4: Include Some Images
With each step, it may be best to demonstrate them through images. You see, not all people can grasp concepts through word alone. Some people are more visual and can understand concepts better if they can see them and this is what images are for.
Step 5: Don’t Leave Anything Out
To make a really good tutorial or how-to article, you should make sure that you have not left anything out. This means that you should have sufficiently explained all the steps and concepts covered and you have also included links to definitions, lists and tools that your reader may need.
Although I don’t follow it a rule, a good tutorial or how-to article should be at least 2,500 words building up to 4,000 words.
BONUS: Promote Your Article
Of course, you should not forget to promote your article. No matter how good it is, it will be useless if you don’t promote it. So be sure to get the words out by sharing your post on social media and by contacting influencers who have also written similar articles.
32. Long Lists
Aside from how-to or tutorial articles, you can also create long lists to get more backlinks. Again, it should not be done with the goal of acquiring backlinks because it will eventually get backlinks as long as it is created to be useful to other people.
Here is how to create a long list.
STEP 1: Find a Topic
A good topic will have three things: demand and a good amount of items to list,
First, the topic must have high demand. This is usually measured by the amount of searches done for a particular keyword.
For this purpose, I use Google AdWords Keyword Planner Tool. It is free to use and you can easily see the average monthly searches for a particular key term. This may not be dot-on accurate but it is still good for doing those quick searches before you begin.
Here is how I look at the average monthly searches as well as get some keyword ideas.
First, I log in to Google AdWords Keyword Planner Tool. Then, I search for my desired keyword in the search bar provided on top.
What I like about the new Google Adwords Keyword Planner Tool is that you can now see the traffic to that particular keyword in the past months as seen below.
If you scroll downwards, you’ll see that it even gives keyword suggestions in terms of themes and you can even download these as a spreadsheet file.
But what you’ll like most is that you can see the exact number of monthly searches for the specific keyword in the “Keyword” tab.
I generally go with anything over 100 searches. That will give me enough traffic and I can add more words to the keyword so that I can target a long tail keyword along with the main one.
For example, my keyword is “Internet marketing tools”. I can now append keywords in the subsections of the article such as “internet marketing tools for productivity” or “internet marketing tools for freelancers” so that I can target those long tail keywords.
NOTE: Long tail keywords are keywords that have 4 or more words. They may have lower searches per month but they are super specific.
Why do we need to target long tail keywords? Well, that’s because of two things. First, people who search for long tail keywords are already decided about what they want. These people are easier to satisfy since you will be providing really specific information that addresses their needs. Second, it is better to target these keywords because they have lower competing pages compared to short term keywords (1-3 words).
STEP 2: Look for Similar Lists
Once you have decided on the topic, it is time to start building your list. You can do this by just searching the keyword on Google and look for similar lists. From here, all you need to do is compile everything into one big monster list. Just make sure that you get at least 50 items to your list so that it can be considered as a monster list.
STEP 3: Briefly Explain Each Item
With the items lined up, it is time to start explaining each one. In this part, you don’t have to go into the trouble of explaining everything in detail. A brief explanation may be enough especially if you have over 100 items in your list.
BONUS: Promote Your Article
As always, don’t forget to promote your article. A good article is nothing without some readers. For starters, you can send the link to your family and friends via e-mail or social media accounts. This will get some people into your article. Encourage them to share your article for more readers.
33. Best Posts Lists
Similar to to the long list, the best list is a shorter version of the long list. Instead of including everything that you have researched in your list (as you have done in your long list), you just choose the best from the list and include it in your best list.
Contrary to the long list, the goal of this post is not to compile resources. Its goal is to showcase the best out of all the options available.
The great thing about best post lists is that it is a good ego boost for anyone that you would include in your list. With this, you can combine this with influencer outreach so that you can inform them that you have included them in your best post list.
So how do you create a best post list? Here are the steps.
STEP 1: Create Best Post Lists Out of Long List Topics
Let me tell you a secret. Out of all the linkbait type posts that you can make, the best post is the type of post that doesn’t need any sort of thinking or keyword research. Why? Well, it is a post that can be born out of long list topics.
The process is simple. Just look for topics that have long lists. From there, you can just create a best post list.
For example, you saw a post entitled “100+ SEO Tools that Every Small Business Should Use”.
You can then create a post like this. “The Top 15 SEO Tools That Every Small Business Owner Should Have”.
You get the idea.
STEP 2: Choose 5-20 Items
The key is to not go over the 20 mark. Sure, it may look great to include up to 50 items in your best list. But that would make it look more like a long list than a best list. Trimming the list down to 20 will make your post seem more believable when it claims that you have only chosen the best from all the options available.
Also, try not to go under 5 items. Choosing only 3 items will make your post look more like an advertisement. Reviewing at least 5 items shows that you have somehow went into the trouble of looking into all your options and chosen at least 5 that you liked.
STEP 3: Add a Short Description
Again, you don’t need to write a long description for the items. A short description that briefly explains what the the item is and what it does is enough.
STEP 4: Include a Personal Review
Also, you should include your personal review of each item. This is just a brief justification on why the item made it into your best list and why you have chosen it over all the other options that you have.
STEP 5: Include Some Ratings (Optional)
For some extra information, you may want to include some ratings. This is where you rate the item from 1-5 or 1-10. Ratings are great because it instantly gives the readers an idea on why you liked some items over others.
In some niches, you can even get super specific. For example, reviewing the best beauty products allows you to rate the following:
BONUS: Promote Your Best List
Again, you should make it a point to promote your best list. A little effort can go a long way for these posts usually promote themselves.
If you are reviewing key influencers or brands in your niche, you may want to inform them that you included them in your best list. Just give them a heads up. There is no need to ask for anything in return.
34. Forum Signatures
Do you want to have multiple backlinks from a high PR domain? The easiest way to do it is though a forum signature.
You can get this type of backlink in two ways.
1: Create a Forum Account
This is the free route. Through here, you can get free backlinks from a high PR forum without any trouble.
The key is in finding an active forum that allows signatures. Simply sign up for an account to start posting. Some forums require you to post before you can add a link to your signature. So be sure to always check the forum’s rules and terms of service before you include a link in your signature.
Editing your signature is as easy as entering your profile page and looking for the signature section. In here, you’ll see a box that allows some coding.
Including a link in your signature can be done either through HTML or BBCODE. Try one of the two codes below to see which will work in the forum you have chosen.
NOTE: If you’re lucky, your forum may even allow images. For this, you can use the following codes.
The key in getting lots of backlinks in forums is to create lots of posts. It may be tedious to do but if the forum has lots of activity, its inner pages will eventually get more traffic and may even get a good pagerank in the future. From here, you can probably see that each post is a worthy investment.
NOTE: I have received some messages saying that these backlinks are useless for they are mostly nofollow. While I agree that they don’t really translate to ‘counted’ links for SEO, I don’t agree that they are useless. They are links on a relevant page with a good amount of traffic. So it is still a good backlink.
2: Buy Backlinks from a Forum Account Owner
If you’re too lazy to create forum posts or you just don’t have the time to do these tedious task, it may be best to just buy some links from a forum account owner.
Just post in the marketplace section (or any section where they allow this) in your forum and look for people who are selling some space in their signatures.
You may get some users offering their signatures for $5 to $50 per month. The amount can vary depending on the amount of posts that the user has. The more posts that he has, the higher the price will be.
The good thing about this is that there is nothing unnatural about getting forum signature links. So it is okay to get as many links as you want.
35. Donation or Sponsorship Links
Want to know how you can get high PR links at a fraction of the cost? You can do that through charities.
STEP 1: Look for High PR Charities
Getting backlinks through charities may sound great but finding the right charities can be quite cumbersome if you don’t know what to do.
Fortunately, there are some search queries that you can use to find these donation opportunities.
Here are some search queries you can try:
‘donate to us’
Or you can use search queries based on crowdfunding websites:
gofundme.com “link to your website”
indiegogo.com “link to your website”
kickstarter.com “link to your website”
These will immediately uncover a well of donation opportunities for you.
I think that this is the quickest way to find donation opportunities.
STEP 2: Donate!
After that, the only thing left to do is donate. Just be sure that they have a page where they put links to their donators. For example, here is a website that shows their donators in their front page. Since the website is PR3, it is a really good deal.
Just look at what people are saying after they donate.
36. Offering Local Deals or Discounts
You can also get some high PR links by offering some local universities and organizations some exclusive discounts.
STEP 1: Look for Local Universities That Lists Deals or Discounts
The process begins by finding local universities that posts deals and discounts.
Fortunately, there are some search queries that you can use:
site:.edu “student discounts” + AREA
site:.edu “student deals” + AREA
site:.edu “faculty discounts” + AREA
site:.edu inurl:deals + AREA
site:.edu inurl:discounts + AREA
This is often enough to uncover all of those universities that are posting backlinks in exchange for discounts.
If you want a wider scope, you can always use these search queries instead.
site:.edu “student discounts”
site:.edu “student deals”
site:.edu “faculty discounts”
You don’t even need to use all the queries listed here as these are really easy to find. Here are some examples.
STEP 2: Offer Them an Exclusive Discount to Your Product / Service
For example, you may want to give a $10 discount to your product to people who are attending a certain University. You can offer them a discount code by either e-mailing them or messaging them through their contact page and that’s it.
Here is a sample discount page from newschool.edu. Notice how they post their discounts. It contains a link to the website.
37. Offering Corporate Deals and Discounts
You can even extend the discounts for students or faculty members and include staff members as well. This is where corporate deals or discounts come in.
Here is how you search for them.
site:.edu “corporate discounts” + AREA
site:.edu “corporate discounts”
Here are some examples.
Although I have not personally tested this myself, there have been some considerable evidence that Groupon can somehow help with SEO.
Andrew Shotland of Local SEO Guide found that a simple groupon can bring in truckloads of traffic. Here are the results of his experiment.
What is Groupon?
According to Investopedia, Groupon is “a special type of coupon website that is offers group deals to a group of consumers. Groupons attempt to tap into the power of collective purchasing by offering a substantial discount, such as half off, to a group of people if they will buy a particular product or service”.
Basically, it is a place where you can post deals and discounts to your products and services but it can only be bought by a small number of people.
How to Submit a Deal in Groupon
You can do this in two ways.
1: Run a Deal
To run a deal, just go to the Groupon Works homepage, scroll down and click “Create Your Deal”.
You then need to choose a category that best fits your deal. If it doesn’t fit anywhere, just choose Local Deals.
You will then be presented with a contact form. This is where you give them information about your business such as your business name, description, products and services and target market. The more detailed it is, the better.
Then, click “Submit”.
From here, you just need to wait for a Groupon representative to contact you.
2: Open a Store
You can also create some deals by opening up a store. Here’s how.
First, go to the Groupon Store website and Click “Open a Store”.
You will then enter the Groupon Store portal. Click “Create Your Store”.
Sign up for an account.
Set up all the odds and ends so that you can start selling.
Then submit your product and wait for their approval.
I think that the submission process is quite easy to follow and understand. Go ahead and test it out and tell me if it really does bring you a good amount of traffic.
39. Event Links
Did you know that you can also score some high PR backlinks through events? It is simple. You just need to create an event in your company and then advertise it through websites that posts events in your area.
What events can you come up with?
First, you can create company parties. This will work especially if your company is small as it will not involve a lot of money and people.
But if you are operating in a bigger company, you can always hold conferences in your niches. This would do more than just give you backlinks. It can also connect you with key players in your industry.
And if you want to come up with something other than conferences, you can also hold some contests. Of course, this can only be done if you have a good reputation in your industry. This can range from top companies in your industry or top stuff like tools or books in your industry. You can make it more fun by thinking of something unique and creative.
Once you have decided on your event, it is time to submit it. How do you do that? Just use the search query below.
You can make the place even more specific by inputting your city instead of your country. Of course, this will return fewer results but it will be more targeted in your area.
Here are the details that you have to prepare when you submit your event.
Title of Event
This is the name of your event. You should also specify what it is in this area.
This is a short description of your event. It can be the mechanics if it is a contests or you can specify the target market if it is a party or a conference.
This can vary depending on where you are submitting your event. So be sure to come up with several categories before you start submitting.
Date and Time
An event will not be an event unless it has a specific date and time. So be sure to have that part sorted out as well.
This is the URL in your website that explains the event in detail. Be sure that you have one up so that you can just link to it.
Also, have your phone number or e-mail ready. Some event submissions will require you to submit these so that they can contact you when they decide to put up your link.
40. Scholarship Links
Another way to get links from .edu websites is to host a scholarship. Here’s how you do it.
STEP 1: Create a Scholarship
The process begins by creating your own scholarship. You can do this by doing the following:
- 1 Defining your rewards what will you give the applicant?
- 2 Setting Qualifications What are the qualifications of potential applicants? Is there an academic standing or level of income that they have to meet? Do they need to be a high school or college graduate in order to apply?
- 3 Creating an Application Form applicants will need to submit an application that contains all of their details. Do they need to submit their biological information?
- 4 Creating a Recommendation Form This is optional. Most scholarships require at least two recommendations from previous professors or bosses.
- 5 Putting in your Contact Information Do you need a separate e-mail for your scholarships? Then, you should create that. Set a telephone number and e-mail so that applicants can easily contact you.
- 6 Setting the deadline You should also set a deadline for applications so that you can easily manage the applicants in batches.
- 7 Setting Scholarship Payment Schemes Also, don’t forget to define how they will receive the payment. Will they receive it through bank transfer or you have other modes of payments in mind?
- 8 Determine if its yearly, annually, semi-annually or quarterly since you are going to create this scholarship for backlinks, it is important that you set it into one of these. Offering a one-time scholarship will not make your link last.
- 10 Setting Up a Webpage Once you have all the information ready, you just need to set up a page in your blog or website that has all the information about the scholarship that you are offering. This is the link that you will be promoting.
- 11 (optional) Creating a Poster You may also want to create a poster or graphic about your scholarship. This will allow easy social media sharing and is visually appealing for e-mail and offline promotions.
STEP 2: Look for External Scholarships in your Area
Once you have your scholarship page set up, it is time to promote it. Fortunately, finding external scholarships is incredibly easy. You just need to input the following queries on the search engines:
(city) college intitle:”external scholarships”
(city) university intitle:”external scholarships”
(city) trade school intitle:”external scholarships”
(city) high school intitle:”external scholarships”
Why did I use the keyword “external scholarships” instead of just “scholarships”? Well, you can only get links from Universities that allows external scholarships. External scholarships mean that the scholarship is funded by an organization or an institution outside the University while normal scholarships are usually funded by the University.
If you find that the results are not enough when you search for the city, you may want to extend the search to the whole country. Here are some minor changes to the queries.
(country) college intitle:”external scholarships”
(country) university intitle:”external scholarships”
(country) trade school intitle:”external scholarships”
(country) high school intitle:”external scholarships”
STEP 3: Contact The University to Include your Scholarship
Upon searching, you’ll find that it will generate pages of universities that are offering external scholarships. From here, all you can do is e-mail or call them about your scholarship.
Just inform them that you are offering a scholarship in the area and would like to include their University. Don’t talk about getting a link. Talk about what your scholarship is about and how you can help their students. If you do it this way, they are usually more than happy to list your external scholarship in their website.
41. Contacting Others for List Links
This method is somewhat similar to the “Influencer List Method” only that it doesn’t require you to create a list. This time, all you need to do is to search for lists where your company, product, service or blogpost fits in and just call them to include you in their list.
STEP 1: Choose Something to Promote
Of course, you need to have a company, product, service or blogpost that’s worth recommending to begin with.
For example, I did a search of the top SEO tools for analytics. The best stuff to recommend for this type of post is an SEO tool that does not only do the same job but also do the job a little better than the SEO tools listed. After all, you don’t want to just be another option. You want to be the first choice of anyone who will visit the list.
Once you decide on something that you want to promote, you can add a description to that. Start with something short and just expand depending on the type of list that you’ll uncover in your search.
STEP 2: Search for Lists That You Can Fit Into
With the item on hand, here are some search queries that you can use to find the lists that you can fit into.
I used these search terms because these are the words that are often used in lists. These will usually uncover a good number of list articles that you can contact. After all, serious list writers are often looking for more items to include in their lists so as to make their list even more comprehensive.
STEP 3: Format the Item Description
Once you have chosen around 3-7 lists to contact, it is time to format the item according to the description on the lists. This may take some time as some lists have so much detail in their items.
Here are some items that you may want to include in your description:
- A longer description
- An image
- A link to a download or website (if applicable)
- A review rating (for products and services)
Inform me if you can think of other things but these are the most common that I can think of.
STEP 4: Contact the List Creator
With your detailed and properly formatted description on hand, it is time to contact the list creator. You have to do this so that the writer will know that your company, blogpost, product or service exists.
Here is a sample e-mail that you can use.
I have read your article entitled ARTICLETITLE. I am amazed on how much work you have put into creating such a massive resource.
I saw an item that fits your article perfectly. Are you interested in seeing it?
From here, they may ignore your email or reply. If they replied favorably, you can then send them this email.
Here is the link to the POST/PRODUCT/SERVICE/COMPANY. I have even created a short description about it that would fit your list perfectly.
You can see it below:
Thank you so much and more power to your blog.
As I have said earlier, serious list creators would be more than happy to include you in their list. If all else fails, you can always try to call them so that you can present the item that you want them to include in their list. This can be a hit or miss so best of luck to you.
42. Jobs Page
Another interesting way of building backlinks is by doing it through job pages. Sometimes, huge websites have their job pages. Take Problogger for example. It is a blog that is known for teaching blogging. It opened a job board so that businesses can look for bloggers in various niches. The key is to look for job boards like this and post an ad. Why? First, it is a great way to get your business out there and find the right people for your team. I put this first because you should only post ads only if you need new people on your team. This method is not meant for spam after all. And of course, you get a free backlink in the process.
Here is how you get a link from a jobs page.
STEP 1: Look for Existing Job Boards
First, look for a reputable website in your niche that has a job board.
The Problogger Job Board is a good example in the Internet marketing niche.
STEP 2: Find Out How You Can Post an Ad
Once you find a good job board to post to, you should proceed to reading the mechanics.This will usually involve some form that you have to fill up that will register you to the website’s system or allow you to post an ad. It may be best to have an ad ready beforehand so all you need to do is cut and paste.
You should note that posting on job boards is not always free. Sometimes, website owners requires you to pay a small fee. This is okay as long as the website is highly related to your website.
STEP 3: Post an Ad…But Only if You Really Need to Hire Someone
When you are done tweaking your ad, post it. Again, I will note that you should only do this if you really need to hire someone. This is a good way to get backlinks but it should not be done for backlinks’ sake. Instead, it should be done as a supplementary way of building backlinks.
43. Web 2.0 Sites
And who can even forget about Web 2.0 sites? These sites allow you to create your own page within their domain. It works because you get to leverage the website’s existing traffic and direct people to your website. This is easier than creating a website from scratch and driving traffic to the page. So instead, you will go to a website that already has traffic and just create a page within it. It is that easy.
Here is the process in detail.
STEP 1: Visit all the Web 2.0 Websites That You Know
If you are in the Internet marketing scene for quite some time now, then you are probably familiar with all the popular Web 2,0 websites on the Internet. If not, don’t fret. I have a list for you.
Here is an updated list of all working Web 2.0 websites today. I will not be providing a description so just visit them from the top down as I have put the most popular ones on top.
Go here for the full list.
STEP 2: Create an Account in That Website
With each Web 2.0 website, it is very important to create an account. After all, you will not be able to post anything lest you have an account.
Registering for an account is usually very straightforward, it usually entails signing up through a registration form as what you would do in a social media website or in a forum.
STEP 3: Take the Time to Craft Content That Will Stand Out
Other people usually jump into creating a page at this stage. But that is not what I want you to do. After all, just crafting or worse, copying or rewriting some old content for your Web 2.0 page will simply not do. If you do this, you backlink will not have any lasting value. The key is to choose to create content that will stand out right from the onset.
Let me give you some ideas on what type of content can stand out. Of course, this may vary from niche to niche so it is very important that you have some ideas. Take the time to create your content. It can be an in-depth guide or a extensive directory. Always aim to have more than the existing content on the Internet. That’s the key to creating high quality content.
STEP 4: Take the Time to Design Your Page in That Site
Also, don’t forget the design. It is not enough to have great content. These days, even great content gets ignored. You want to know why? It is because it is not presented properly.
These days, it is very important for content to be entertaining. It needs more than words. It also needs images and videos.
STEP 5: Promote Your Web 2.0 Page
You should also not stop with just design. Once you have created your page, it is important to promote it. This way, you will not only be riding the existing traffic of the Web 2.0 website, you will also be directing new traffic to it. This is a win-win situation if you followed what I said awhile ago. After all, they will usually follow you to your website if your content is that great.
My general rule when it comes to Web 2.0 websites is not to create it just to get some backlinks. Quality pays in the long run. Treat all pages that will be related to your website as if it is your website. Release nothing less than high quality content in all forms of media.
So that ends my list. It may seem long but I still have more ideas that I want to include. You can expect me to improve this list over time.
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